About project
The project was created in the Visual Communication B studio under the supervision of Dr. habil. Ewa Pawluczuk and Dr. Aleksandra Zajdel-Cyrulik. The theme of the project was the future of food. The project comprises a series of posters, meat packaging, and a website. In my design, I aimed to highlight the issue of increasing meat consumption, which has reached almost critical levels in Poland. The poster series aimed to illustrate this problem using statistical data, combining attention-grabbing visual elements with uncomfortable information.
An additional component of the campaign is the meat packaging. The front of the packaging discourages its purchase with a slogan, while the back provides educational and informational content. The website serves as a digital extension of the campaign where users can learn more about the entire issue.
An additional component of the campaign is the meat packaging. The front of the packaging discourages its purchase with a slogan, while the back provides educational and informational content. The website serves as a digital extension of the campaign where users can learn more about the entire issue.
Type
I opted for a simple, classic sans-serif font to balance the expression between the text layer and highly expressive graphic elem
Aa Futura Pl Bold
For the campaign, two colors have been selected: the main base color is a light cream, and the secondary complementary color is a bold red, tying into the campaign's theme..
Elementy
Uzupełnieniem kampanii są ręcznie rysowane ilustracje tworzące kompozycje oraz przedstawiające dane statystyczne.
Posters
The entire campaign consists of 5 posters. Each of them illustrates a different issue that society is grappling with, not only in Poland.
As a complement to the campaign project, there are labels for meat packaging. The packaging design was intended to convey disturbing information and discourage the buyer from purchasing and consuming meat. The front of the label "advertises" the meat with a discouraging slogan, and a short addition provides information on the negative impact of meat consumption on the environment. Information about the amount of meat in the package raises awareness of what part of the animal is being purchased.
The back of the label contains information on the costs of producing one kilogram of the purchased meat, along with a comparison to an alternative protein source—insects.
